You are familiar with these situations: When travelling, you need to take a quick look through a few photos, but switching on your laptop would take too long so you decide against it; or you are away from home with no access to the photos saved on your home desktop and you know about that perfect image that would support your conversation. You can easily avoid these sorts of frustrations with ALBUM, because with ALBUM you don’t need a computer to display photos. Taking photos and sharing them can now happen at the same time and on the go, because you can upload all your photos to ALBUM, a device with the size of a slim diary and the weight of a fresh apple, directly from your camera and keep them with you all the time.

If you want to show off your exotic vacation photos to your friends you generally need a computer, a specific television screen, or at least a high quality printer. However, this equipment is not always readily available, or using it would interrupt the flow of events. So rather than jamming your audience into your study, to view the show on your desktop, you may decide against it, and the photos you were once so eager to share will likely never be seen. Perhaps you can show the photos on your camera or your mobile telephone, but browsing through photos on a small low-resolution screen is far from ideal.

Fortunately there is a new solution – one which is much more convenient, and selfcontained. We’re not talking about a travel case for your laptop, but about ALBUM - “the” practical digital photogallery. Thanks to ALBUM you can take your pictures anywhere without having to carry a heavy laptop or remember cables to connect your camera to another viewing device or wait till your laptop powers up. The cutting-edge postcard sized display and the instant on system enable portability and spontaneous action. ALBUM stores up to 40,000 photographs so you can have all your photos at hand - since you never know which one you might want to show off with.

So what sets ALBUM apart from any other device with a screen? Firstly, it was not designed for map navigation, playing games or sitting passively on a coffee table. ALBUM was created specifically for sharing photograph on the go. Secondly, the photographs can be downloaded directly from digital cameras, memory cards, flash drives, other ALBUMs without an intermediary computer, so viewing and sharing them is as spontaneous as it can get. Thirdly, sharing photographs with your family and friends is only one of many ways to use ALBUM. It can also be a crucial business tool - storing images of travel destination for travel agents, properties for realtors, products for sales and marketing reps for business meetings or for that crucial elevator pitch.

With ALBUM, photographs are viewed on the state-of-the-art postcard sized display (7”) at a resolution of 800 x 480 pixels (130 DPI). The internal memory (4 GB) can hold up to 40,000 photographs at ALBUM optimized resolution. One battery charge lasts for an entire dinner party (3 hours). ALBUM is compatible with any type of USB device, including other ALBUMs, and also has a built-in SD memory card reader.

ALBUM is truly portable. It is no larger than a slim personal diary (7.7” x 4.45” x 0.55”), it weighs no more than a fresh apple (0.9 pound) and its screen is protected by a stylish leather case, which also serves as a support stand when viewing slideshows. ALBUM is available in elegant black and red, a sportive natural and silver or professional black and silver.